SEN PARTNERS WITH COMPUTOOL TO DEVELOP TOTAL OPERATING SYSTEM FOR KITCHEN & BATH DEALERS

AUSTIN, TX. (March 2009) – During its Spring Conference held in Austin, TX, Ken Peterson CKD, president of the SEN Design Group, announced that his firm will be making major investments over the coming months to customize the CompuTool management information software program with additional modules, to make it even more effective for kitchen/bath firm owners. CompuTool joined SEN as a Preferred Vendor last summer.

“Our SEN Cost Analysis System, so instrumental for members in the group to be successfully retained on projects, will be added first along with our recommended Chart of Accounts, said Peterson. Using an automated application of this SEN marketing system to quickly develop “good-better-best budgets” interactively with prospects enables sales personnel to be perceived  as far more professional – and a better value than the competition. “When I developed this marketing system after the 1973-1976 recession, I doubled my personal sales volume and increased my gross profit margins from 35% to 51% in literally 10 weeks,” commented Peterson.

Ken Peterson, CKD

After these first two components, SEN will add its 3-Year Budgeting, Burden Rate, Price Formula, Break Even Analysis, and Forecasting Systems. “Once all these investments are made, Members will literally have a total operating system that, in my judgment, will revolutionize the way they manage their businesses, delivering the control over project details to maximize net profits and delivering the right reports needed to make intelligent business decisions. If your business is the engine for building wealth, this SEN Operating System will serve as its ignition – the juice to start the engine and keep it humming,” Peterson concluded.

“We are pleased to provide CompuTool to the Members of the SEN Design Group, “ said Keith Tobias, Chief Technology Officer for CompuTool. “SEN is very organized and detailed, so customizing our technology with its proprietary systems will give Members an integrated platform to efficiently run their businesses. Six members, covering a broad range of operations, have been selected to beta-test the customized software and ensure excellent user functionality. SEN business coaches have acknowledged that CompuTool is a valuable tool to streamline their clients’ operations.” Tobias conducted a 3-hour seminar on the management system at the SEN Spring Conference. Additional webinars are being scheduled to educate the entire membership on the value of the software.

Keith Tobias

About the SEN Design Group:

Headquartered in Chapel Hill, NC as the industry’s first buying group, the SEN Design Group (www.sendesign.com) counts 220 dealer-members from coast-to-coast. These members enjoy volume rebates from 70+ vendors in cabinetry, countertops, appliances, plumbing fixtures, lighting, flooring, tile, bath products, accessories, and business services that are affiliated with the group. They also receive business management training, networking opportunities, and have access to consulting/coaching services, showroom design services, peer counseling at roundtables, financial comparison reports, sales training, and marketing tools that all help to improve their revenue growths and bottom lines, making the SEN Design Group the industry’s leading source for dealer business development.

For more information about the SEN Design Group, please contact Ken Peterson, CKD at 1-800-991-1711 or kpeterson@sendesign.com.

About CompuTool:

CompuTool Corporation (www.CompuTool.com) is the pre-eminent technology leader in the development of business management systems for the home remodeling industry. The company has over 15 years of experience working exclusively with remodelers that want to improve operating efficiencies and increase profitability.
The key to CompuTool's success, and our customers' benefit, is the simplicity that we have developed into our products. In 1996, we revolutionized the industry with our flow based system - making it virtually impossible for end users to make a mistake.
CompuTool is proud to include many of the industry’s most respected companies and thought leaders among our client base. CompuTool|enhanced has been chosen as the exclusive business management system for several world class Groups, Dealer Networks, and franchises. For more information please contact:

Eric Clemente
212-967-4103 x 103
EClemente@CompuTool.com
www.CompuTool.com